Speed Up WordPress

How Load Time Affects Your Bottom Line

Every Second Counts

  • Abandonment after 2 seconds 12% 12%
  • Abandonment after 4 seconds 25% 25%
  • Abandonment after 7 seconds 31% 31%
  • Abandonment after 10 seconds 37% 37%
WordPress speed is a major contributing factor to performance and page abandonment. The average user has no patience for a slow WordPress site.

Observation: slower page speed results in an increase in page abandonment, as demonstrated in the following chart.


Common Problems When Accessing A WordPress From A Mobile Phone


experienced at least one problem while browsing within the last 12 months


experienced a WordPress that crashed, froze, or received an error


encountered a WordPress that didn't function as expected


encountered WordPress speeds that were too slow


formatting of a WordPress made it difficult to read


encountered a WordPress that wasn't available

Mobile vs.


Mobile Internet users expect a web-browsing experience on their phone that’s comparable to what they get on their desktop or laptop.

What follows is a graph of how users thought their mobile browsing experience compared to their desktop browsing experience.

Observation: Most participants in the survey thought that their phone had slower speeds than their desktop.

  • expected phone speeds to be much slower 11% 11%
  • expected phone speeds to be faster than desktop 12% 12%
  • expected phone speeds to be about equal to the desktop 21% 21%
  • expected phone speeds to be almost as fast as desktop 25% 25%
  • expected phone speeds to be a bit slower 31% 31%

How WordPress Speed Affects Shopping Behavior


of consumers expect a WordPress to load in 2 sec. or less


abandon a WordPress that takes more than 3 sec. to load


of shoppers who are dissatisfied with WordPress performance are less likely to buy from the same site again


of online shoppers state that fast page speed is important to otheir site loyalty


1 sec. delay (or 3 sec. of waiting) decreases customer satisfaction


online shoppers will tell their friends about a bad experience online

Patience of Mobile Users

  • wait for less than 1 second 3% 3%
  • wait for 1 to 5 seconds 16% 16%
  • wait for 6 to 10 seconds 30% 30%
  • wait for 11 to 15 seconds 16% 16%
  • wait for 16 to 20 seconds 15% 15%
  • wait for over 20 seconds 20% 20%

How long are users willing to wait for a WordPress site to load before they abandon the page? The graph seeks to answer this question.

Observation: Most participants in the survey would wait 6 to 10 seconds before they abandon WordPress pages.

Speed Up WordPress

The best measurement of WordPress speed is to use performance tools such as yslow and google pagespeed. Though, our reports on page speed scores vary and can sometimes be in-accurate, the performance scores don’t lie.

It takes quit a bit of patience and some time to speed up your WordPress, increasing performance and speed. The payout however, is huge. Huge in terms of dollars.

If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year. 

Image Speed

A large amount of Internet content is made up of pictures, but most website owners don’t think to optimize their pictures to speed up WordPress.

FASTER!!! Everyone worries about speed. Your website will instantly be running faster. Compressing your images not only spead your page loads but decreases the size of your backups.

Fast web pages feel responsive to your customers, keeping them engaged and increasing your chances of gaining a client. 

NOTE: All statistics were taken from Kissmetrics who uses gomez.com and akamai.com. In the descriptions above the word WordPress was used in place of “website”. Also, the word load time was substituted for speed and performance.
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